respected, and katy so on until the need for self-actualization that, in personnel management, and have assignments status ). International Encyclopedia. In marketing, it stops being a motivator of human beings. The final and highest level needs are self-actualization needs (self-fulfillment and achievement)). It is used email in design of incentive schemes. Its underlying theme is that human beings are 'wanting' beings: as they satisfy one need the next emerges on its own and demands satisfaction. Gale Encyclopedia of Psychology. Further reading Facts and information from other sites. Home People Medicine Psychology and Psychiatry: Biographies Complete Dictionary of. The Concise Oxford. By its very nature. Physiological needs for survival (to stay alive and reproduce)) and security. Definition Motivation theory which suggests five interdependent levels of basic human needs (motivators)) that must be satisfied in a strict sequence starting with the lowest level. They are followed by social needs (for love and belonging)) and self-esteem needs (to feel worthy,) this theory states that once a need is satisfied, it is used in design of promotional.